Insight and Wisdom for the Digital Signage Industry

Dave Haynes

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Top Stories by Dave Haynes

A Cisco online video is drifting around sites like Wired and Digital Signage Today that shows how augmented reality, blended with digital signage, could change shopping experiences. It shows a young woman going all Tom Cruise-y, like in that Spielberg movie I refuse to mention, flapping her arms and waving her hand to move things around a a screen/change-room mirror as she tries on clothes and even changes their colors virtually. It is pretty cool, but some of the sites that are posting this video are referencing this as being in the here and now. It's not, unless Cisco is months or years ahead of anybody else applying AR technology right now. That very slick, high production value Cisco video with the sound effects and acting talent is where it all might go, but the will be nowhere near as seamless as is shown. At least not yet. (more)

Halifax's DIME closes deal to roll lifestyle screen network in Atlantic Canada chain drug

Digital Signage Journal on Ulitzer Toronto, Montreal and the Kitchener-Waterloo region (home to BlackBerries) have a lopsided amount of the activity going on in the digital signage sector, but there's absolutely stuff shaking elsewhere. If you subscribe to Google Alerts you see the daily release from PEI-based ScreenScape --- nice product but enough with the carpet-bombing PR, guys. Anyway, there are other things shaking down east, as well, including news of a rollout in an Atlantic Canada drug chain called Pharmasave. Says the release: Halifax/Dartmouth-based Innovative Propertie... (more)

Clever and Useful Move with iPhone App

I am at a bit of a disadvantage here because (oh, the horror) I don't have an iPhone and I am not all that conversant in Stratacache's software. But, that stated, I am nonetheless thinking that developing an iPhone app for its ActiVia software is a pretty clever move. Yes, if you have a wireless phone and a browser, and your platform is Web-based, you kinda sorta have an app anyway. But from what I know of many browser-based platforms - including one I had a demo on yesterday - they'd all be a pain in the butt to use on a small handset screen. This is a special-purpose app that u... (more)

Is a Smartphone a Digital Signage Player Too?

Spotted this on Engadget, which was picking up on an iSuppli analysis of the build cost of the new Google Nexus One smartphone. iSuppli reports a preliminary estimate of $174.15 for the cost of materials needed to build each handset. The research firm also congratulates Google on keeping a bill of materials comparable to most recent smartphones while having "the most advanced features of any smart phone ever dissected by iSuppli's Teardown Analysis Service." Costliest of all things was the 1GHz Snapdragon ($30.50), followed by the AMOLED display ($23.50) and memory ($20.40) fr... (more)

iPad on Ulitzer - How To Jump On the iPad Buzz

iPad on Ulitzer There were two kinds of technology companies issuing press releases today. Goofball ones that were somehow oblivious to Apple's planned announcement, and thought it was just another day and their stuff would get the usual attention. And those who watched the announcement of the iPad and realized there was excitement to leverage, and put together their own announcement. Now just about anyone in digital signage making an announcement that somehow tied in to the iPad would be regarded with giggles, but Nanonation is one of only a few companies in the space that actually ... (more)