A Cisco online video is drifting around sites like Wired and Digital Signage
Today that shows how augmented reality, blended with digital signage, could
change shopping experiences.
It shows a young woman going all Tom Cruise-y, like in that Spielberg movie I
refuse to mention, flapping her arms and waving her hand to move things
around a a screen/change-room mirror as she tries on clothes and even changes
their colors virtually.
It is pretty cool, but some of the sites that are posting this video are
referencing this as being in the here and now. It's not, unless Cisco is
months or years ahead of anybody else applying AR technology right now. That
very slick, high production value Cisco video with the sound effects and
acting talent is where it all might go, but the will be nowhere near as
seamless as is shown. At least not yet.
http://www.youtube.com/watch?v=NxQZ... (more)
iPad on Ulitzer
There were two kinds of technology companies issuing press releases today.
Goofball ones that were somehow oblivious to Apple's planned announcement,
and thought it was just another day and their stuff would get the usual
attention. And those who watched the announcement of the iPad and realized
there was excitement to leverage, and put together their own announcement.
Now just about anyone in digital signage making an announcement that somehow
tied in to the iPad would be regarded with giggles, but Nanonation is one of
only a few companies in the space that actually ... (more)
Well it has only been a couple of hours, and I wasn't planning on posting
anything, but Adrian at Daily DOOH clearly has a mole embedded deep inside
BroadSign.
I looked at my Google Reader and saw, almost before I knew, that I am on the
street.
I'm gonna stay on the high road here and state simply that Broadsign is
angling towards a channel partner strategy and direct sales is not part of
it. It's a little disconcerting and frustrating, to say the least, but if I
know anything I know it's not personal or performance-related.
I was going to take a couple of days and reflect, and ... (more)
Tons of people will know Rebecca Walt as one of the more broadly experienced
and sharper people in this space, having come out of retail and packaged
goods, and spent time with both Convergent and Reflect Systems.
She left Reflect about a month ago and has since started up her own
consulting business, aimed particularly at connecting the dots between
retailers, brands, technology suppliers and consumers.
"I think what I have is the ability to put all the pieces together," says
Walt, who is calling the company In-Venue Digital.
Walt is running the business out of her Atlanta home... (more)
I keep seeing press releases like this popping up in Google Alerts,
announcing new Intel Atom-based micro PCs and boards that are perfect for,
among many things, digital signage.
Safely hidden away in the turret of my mountaintop compound near the
windswept shores of Lake Ontario (OK, a spare bedroom in suburban Toronto), I
don't have a bench to test gear, nor would I know what the hell I was doing
in assessing whether any or all of these new, low-cost x86 platforms are
actually capable of doing as billed.
But I suspect a lot of companies are, for three simple reasons:
1 - Form... (more)